Our annual ski stats event held in collaboration with Welove2ski.com and sponsored by MPI Brokers took place in London on the 12th September 2019. An evening of drinks and canapés, it was as always an ideal opportunity for professionals within the UK ski industry to catch up before the onset of the new winter ski season. Capitalising on the large crowd of tour operators, agents, suppliers and press gathered under the same roof, guests were able to chat with many different people in the industry, including a variety of journalists. 

The event marked the official release of a market trend report produced by Consensio for the ski industry. The evening proved a resounding success with our biggest yet turnout of familiar and well-known industry faces. All keen to discover what behaviour and booking patterns characterised the 2018/19 ski season, to better anticipate the season ahead. 

Consensio Chalet Ski Stats 2019

A special mention must be given to all the generous goody bag donations from the suppliers and operators who hosted the evening. Everything from eco-friendly metal water bottles, travel cups, hip flasks, adaptors, chocolate, energy bars, mints and lip balms were donated.

SKI INDUSTRY TRENDS 2019

So what can market trends for last season forecast for Winter 2019?

Booking Numbers

Bookings by UK clients increased the most this season, with Australian and USA bookings coming in at joint second place – the same as last year. European bookings increased the most last year bringing them into fourth place. The average group size remains the same as last year at 9 guests, with 74% of agents and operators reporting that the group sizes have remained the same size.

 

Travel to the mountains

Consensio Chalet Ski Stats 2019
“What is the % split of how your clients travel to their ski holiday?”
As in previous years, an overwhelming majority of clients used a scheduled airline to travel to their destination, this proportion increased from 75% to 78% compared to last year. This increase is reflected by decreasing proportions travelling by private jet and train. Easyjet and British Airways continue to be the most popular airlines. Both Easyjet and Ryanair increased in popularity whilst Flybe, Jet2 and Air France decreased in popularity.

 

The effects of snowfall

Consensio Chalet Ski Stats 2019
“Do you think that the 18/19 winter snowfall is having a positive, negative or no impact on this year’s bookings?”
56% of Agents and Operators reported that the snowfall is having no impact on this year’s bookings with 41% reporting that it is having a positive impact. Only 3% of Agents and Operators reported that it is having a negative impact. They also reported that booking volume continues to increase this year with 56% of Operators and Agents reporting bookings to be up. However, this is a decrease compared to last year’s 62%. 15% reported a drop in bookings which is an increase on last year’s 7%. Overall spend continues to increase this year with 50% of operators and Agents reporting overall spend to be up.

 

Eco-friendly skiing

When asked ‘on a scale of 1-10, how important is the concept of an ‘eco-friendly’ holiday to your clients, our Chalet Ski Stats survey found that on average the concept of an ‘eco-friendly’ holiday scores a 4. 44% of Operators and Agents ranked it as less important than a 5, with only 26% ranking it more important than a 5 out of 10.

 

Brexit

Since the leave result of the EU referendum, 50% of Operators and Agents have experienced a negative impact on their business, this is an increase from last year which reported 34%. Last year 64% reported that it had had no impact, this has now decreased to 44%. 3% reported a disastrous impact for the first time.

Consensio Chalet Ski Stats 2019“What effect has the Leave vote had on your business in the past 12 months?”
Additionally, 62% of Operators and Agents expect a negative impact on their business over the coming 12 months, this is an increase from last year’s 50%. Same as last year, no one is expecting a positive impact. 35% expect no change which is a decrease on last year’s 45%, and 3% are expecting a disastrous impact.

Consensio Chalet Ski Stats 2019“If Brexit brings an end to the secondment of employees recruited in the UK, what does your company plan to do?”

When asked if Brexit would bring the end to the secondment of employees recruited in the UK, what would their company plan to do, 44% of Agents and Operators reported that this is not applicable for them as they either all work in the UK or they employ locally anyway. Of the remaining Agents and Operators, 47% are undecided on their plans, 37% intend to source staff locally, 11% seek to employ other European nationalities and 5% are looking to transfer out of the UK.

 

SPECIAL ACKNOWLEDGEMENTS

A huge thanks to Sean Newsom from Welove2ski for speaking at and co-hosting the Chalet Ski Stats event.A big thank you must also be extended to Alepine craft beer for providing a large supply of our favourite beer, and to Winternational, Oxygene, Silver Swan Recruitment, Chalet Shop and all our fantastic fellow operators for helping to make this event a success once again my assisting with sponsorship and donating brilliant goodies for the gift bags for our press contacts and travel agents.A special thank you must also be extended to MPI Brokers for being our lead sponsor for the event.

With all thank yous said and done, good luck for the season ahead and don’t forget to do a little snow dance as we are all hoping that plenty will fall steadily across the Alps this season too.

Free to download: ‘The Chalet Ski Stats 2019’ from Consensio

Share this page: